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      <image:title>Our Work - “Cafecito” Case Study - Make it stand out</image:title>
      <image:caption>What did we find out? Cafecito had a great social media strategy, but they didn’t know how it was driving sales. Did a viral post make people come into the cafe a day later or a month later? It was hard to do any meaningful inventory or workforce planning with an inconsistent picture of demand. We were able to establish the “lag time” for social media successes, helping Cafecito’s owners act proactively rather than reactively. Through a combination of customer segmentation, workforce analysis and revenue modeling we were able to drive more traffic to Cafecito without exploding costs. 10 weeks later, the results spoke for themselves.</image:caption>
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      <image:caption>An overview of Cafecito’s partnership with Amralytics, resulting in a 50% increase in monthly profit.</image:caption>
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