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growing with data

most business owners we meet are leaving money on the table. they’re not using the data they’re already collecting to make decisions. we help you win back money, time and peace of mind.

Our services

Why Should You Care About Data?

You’re already collecting it

You’re probably already collecting more data than you know what to do with! Between POS systems, your online presence and industry-level data, we build a robust picture of your business while you focus on all the things that make your operations thrive.

Data Driven Businesses Live Longer

Businesses that learn from the data they are already collecting survive 23% longer than those that don’t.

Competitive Advantage

Only 1/4 of small-medium businesses are regularly using data analytics to improve revenue and operations and lower costs.

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We will work with you to create custom solutions and visualization tools to match your exact needs. Below are some examples of projects we have worked on in the past and ways in which we can support your growth.

How can we help your business?

Operational Efficiency

Track inventory to reduce waste

Identify peak hours and staffing needs

Monitor supplier prices + expected future increases

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Customer Intelligence

Profile common traits among top customers to boost repeat visits

Track inventory to reduce waste

Map customer journey to improve experience

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Revenue Maximization

Test promotions to grow profit, not just sales

Identify underpriced bestsellers + items that drive high-margin sales

Meet the Founders

Our co-founders, Femke Munting & Arantza Garcia Delfin, share a love of data analytics and deep respect for small business owners. Their time working at large corporations like GE, Coca Cola and Infosys revealed that even established, multi-national businesses struggle to use their data effectively. At the same time, they’re spending more money than ever to be on the cutting edge of AI, machine learning and data analytics. The gap between small and large businesses was clearly widening; how could one business owner be expected to keep up with the latest machine learning and AI trends, all while running a business.

What if you could offer these same services to small business owners in a way that was approachable and grounded in human interaction, not just endless chatbots and new pieces of software? Amralytics was born!

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  • Co-Founder

    I spent the COVID-19 pandemic helping small businesses get access to funding and develop strategies to succeed in the changing consumer landscape. I’m passionate about using my background to bring the latest in analytics technologies and AI to small business owners.

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  • Co-Founder

    After working as a data analyst at Coca-Cola FEMSA, I completed my Master’s in Business Analytics at UT Austin. I’m passionate about helping businesses grow using data and AI, and when I’m not working, you’ll find me spending time with Lucky, my 16-year-old dachshund.