growing with data
you’ve built your business delivering excellent results for your customers
now your days are more spreadsheet than service
we stay close to your data so you can stay close to your customers
Hear from our Happy Clients
"We'll never start another business without Amralytics"
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5 stars
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They made us feel so much more confident
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We finally understand our labor costs and can plan properly. Our staff feel way calmer
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We love working with Femke and Arantza!
"We'll never start another business without Amralytics" • 5 stars • They made us feel so much more confident • We finally understand our labor costs and can plan properly. Our staff feel way calmer • We love working with Femke and Arantza!
Why Should You Care About Data?
You’re already collecting it
The data you’re already collecting has plenty to tell you. You just need to start the conversation. Between POS systems, your online presence, and industry-level data, we can pull everything together to build a deeper understanding of your business… without you lifting a finger.
Data driven businesses live longer
Businesses that learn from the data they are already collecting survive 23% longer than those that don’t. Informed decisions are smarter decisions, and can be the difference between struggling and thriving.
Competitive advantage
Only 1/4 of small-medium businesses are regularly using data analytics to improve revenue and operations and lower costs. Using data to make informed decisions about your operations can give you a leg up over competitors.
We will work with you to create custom solutions and visualization tools to match your exact needs. Below are some examples of projects we have worked on in the past and ways in which we can support your growth.
How can we help your business?
Operational Efficiency
Where are you wasting money and resources?
Identify best hours, staffing and purchasing schedules
Monitor supplier prices + future increases
Customer Intelligence
Who uses your services? How do they find your business?
How do customers spend money once they find your business?
Answer these questions and turn marketing and promotions from a guessing game to a well structured process
Revenue Maximization
What pricing makes sense for you and your customers?
Build services + products around what sells, not just intuition
Identify underpriced bestsellers + items that drive high-margin sales
Meet the Founders
Our co-founders, Femke Munting & Arantza Garcia Delfin, share a love of data analytics and deep respect for small business owners. They met at the UT McCombs School of Business while getting graduate degrees in Business Analytics (MSBA). Their time working at large corporations like GE, Coca Cola and Infosys revealed that even huge businesses struggle to use their data effectively.
At the same time, they’re spending more money than ever to be on the cutting edge of AI, machine learning and data analytics. The gap between small and large businesses is widening; how can one business owner be expected to keep up with the latest data trends, all while running a business.
Amralytics was founded to solve this problem. We bring all of the information you collect across your whole business into one place, apply cutting edge analytics + modeling techniques, then tell you what it actually means. Data made simple. Chaos made calm.
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Co-Founder
I spent the COVID-19 pandemic helping small businesses get access to funding and develop strategies to succeed in the changing consumer landscape. I’m passionate about using my background in Neuroscience, Economics and Business Analytics to bring the latest in analytics technologies and AI to small business owners.
Education:
Northwestern University BA Neuroscience, Economics
University of Texas at Austin MS Business Analytics
Fun Fact: I’ve worked in four continents!
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Co-Founder
After working as a data analyst at Coca-Cola FEMSA, I completed my Master’s in Business Analytics at UT Austin. I’m passionate about helping businesses grow using data and AI, and when I’m not working, you’ll find me spending time with Lucky, my 16-year-old dachshund.
Education:
Undergrad
Grad School
Fun Fact
Schedule a complimentary consultation
At Amralytics, we use data to help your business thrive, from streamlining operations and understanding your customers to maximizing your revenue. We offer a free first consultation to explore how our tailored analytics solutions can support your goals.