“Cafecito” Case Study
Who is Cafecito?
“Cafecito”, a local coffee shop serving downtown Austin. They’ve been open for a year, beating revenue expectations and bringing in loyal customers. Despite being in the store every day, they don’t feel like they know every area of their business.
In June 2025, we partnered with Cafecito to modernize operations, launch new promotions, and use data to improve customer experience and profitability.
After 3 months, Cafecito experienced a 25% revenue increase and 50% increase in profit.
When we started working with Cafecito, the owners had four big questions:
Are we charging the right prices to stay competitive and profitable?
Do we truly understand how much profit we’re making?
How much should we be spending on labor?
Is social media still important? Is it affecting our sales?
These questions were important, but we felt there was more the data could tell us. We took each of these business questions and added predictive modeling and real-time analytics that revealed how Cafecito finds and keeps customers, and how they improve profit margins without losing service quality and team loyalty. Our work fell into three main pillars.
What did we find out?
Cafecito had a great social media strategy, but they didn’t know how it was driving sales. Did a viral post make people come into the cafe a day later or a month later? It was hard to do any meaningful inventory or workforce planning with an inconsistent picture of demand. We were able to establish the “lag time” for social media successes, helping Cafecito’s owners act proactively rather than reactively.
Through a combination of customer segmentation, workforce analysis and revenue modeling we were able to drive more traffic to Cafecito without exploding costs. 10 weeks later, the results spoke for themselves.
