How is AI changing our business?

We’re glad we started our business when we did. In our eyes, if we use AI correctly it will only free up more time to spend with our clients. It will allow us to offer our services at a lower price than competitors, because projects are now faster to run.

Our work consists of coming up with hypotheses about why a business is or isn’t succeeding in a certain area, then testing those hypotheses with the information available to us. Occasionally, that information simply isn’t available. In that case, we need to build a new system (or connect two systems that aren’t currently working together). 

Most of the time, we need to run through a bunch of combinations of variables and situations to see what is actually happening in the given business area. AI allows us to build and run those tests much faster than we would before. It’s also allowing us to take unique insights from the business owners and convert them into “rules” about how the business currently runs. That in and of itself makes a huge difference in the accuracy of our work. What used to be generic information is now tailored to every business owner we work with. 

No-one can know for certain how AI will change their business. We believe human interactions will remain valuable, and that smart people + AI will continue to beat AI on its own. Everything else is a mystery until we get there!